Even the smallest changes can change the look and feel of the website.

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What makes a good website? As the internet gets older every year, one thing is clear; the design and use of websites are changing rapidly. How are you going to stand out in a busy digital world? A well-designed website can help build trust and guide visitors to take action.

So, what makes a great website?

#1

An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.

There’s no denying that ‘Content is King’. It plays a massive role in Search Engine Optimisation (SEO) and is one of the main reasons people visit your website.

You really need to focus a great deal of effort into creating first-class content for your website, which should include videos, relevant news/information, and high-resolution imagery to make your website ‘stickier’. This will ensure you keep your users on your website for longer.

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#2

The pages of your website should load fast and completely—as in 2 or 3 seconds. Slow loading pages will chase visitors away and negatively impact your search engine rankings. There are numerous ways to accelerate load time. Oversized images are the most common culprit and easiest fix.

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#3

A mobile-friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There’s a lot of zooming, pinching, and scrolling going on, but the site displays and functions. It can be a less-than-ideal user experience, but at least your site is viewable.

So, It is important to consider building your website with a responsive layout where your website can adjust to different screens.

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#4

Website navigation is key to retaining visitors. If the website’s navigation is confusing visitors will give up and find what they need elsewhere.

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#5

One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

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Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking. Don’t forget obvious sharing links (even if they are rarely used in actuality).

So, With the help of these concepts, you can make a good website. For a deeper dive, contact us. Ideas On Purpose is ready to help.

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